In times of change learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. – Eric Hoffer

For many of us social media is brushing our teeth. We don’t think about it – it’s just part of our daily routine. We forget some of you are still trying to convince some of “them” that your organization is risking irrelevance. With no less than your company’s future at stake, here are three board room winners to help you fight the good fight.

If you want people to pay you, you have to pay attention to them.
People may not understand the warm fuzzy side of social media, but everyone understands money. A recent study shows users are 67% more likely to buy and 79% more likely to recommend if they follow you on Twitter. The game has changed whether “they” realize it or not. The 4Ps we learned in marketing 101 have been replaced by the 4Cs. Communication trumps Promotion, and this shift is growing more pronounced every day.

Facebook is not a country.
If it were however, it would be the 3rd largest in the world with over 400 million people, 200 million of which logged on yesterday. When grandma friend requests you, you know social media has become ubiquitous. There are several studies out there that show just having a link to your social network sites makes users feel you are more customer friendly. 93% want you to have a social media presence. People expect you to be on Twitter. If you’re not, you’re already not meeting your customers’ or your potential future employees expectations.

Interact with tomorrow’s leaders.
The Millennial Generation grew up in this always on, constantly connected world. These are the employees you’ve hired over the last few years and will be hiring for the next several. In order to hire, retain, and grow the best and brightest, organizations are quickly realizing social media is this groups primary method of communication. Understanding and implementing a social media strategy is more than just jumping on a growing trend. It’s insuring your future.

I hate to be the crazy guy standing on the corner with the “end is near” sign, but I’m confident if your organization doesn’t evolve it will be.